Two Simple Ways to Take Your Customer Service from Good to Great

Monday, February 18, 2019
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Talk to any business owner who has kept their doors open year after year and chances are they’ll credit their longevity, at least in part, to giving great customer service. Similarly, many customers who stay loyal to specific businesses and brands will often cite great customer service as a big (if not the biggest) reason they keep going back.

After almost 37 years in business, at Zingerman’s, we know that giving great customer service allows us to continue doing what we love: working with and alongside wonderful people like you! The James Beard Foundation recognized Zingerman’s Deli last year when they nominated us for an Award in the “Outstanding Service” category.

How does Zingerman’s consistently give the kind of customer service that gets the James Beard Foundation to take notice? We’ve created teachable, repeatable and easy-to-remember “recipes” we share with every single employee during their first days on the job - Zingerman’s 3 Steps to Giving Great Service and Zingerman’s 5 Steps for Handling Customer Complaints. These “recipes” are great for use in business, of course, but can easily be applied to interactions with family, friends, significant others, the person behind you in line at the coffee shop–anyone!

If you were to walk into any of the 11 Zingerman’s businesses today and ask an employee what our customer service “recipes” are, it’s out expectation that they could recite them right then and there. But, more importantly, that they would follow them during their interaction with you!

In this webinar, we take a deep dive into Zingerman’s 3 Steps for Giving Great Service and the 5 Steps for Handling Customer Complaints, including what they are, how to use them, and the benefits you can expect to see right away from implementing them. We also share a few additional resources you can use and adapt to your business to “level up” your customer service today!